Eunsoo Baek, Ph.D.

๋ฐฑ์€์ˆ˜ (็™ฝๆฉ็ง€)

Assistant Professor at the Dept of Clothing & Textiles, Hanyang University (2022~present)

  • Assistant Professor of Fashion Retail & Marketing, Institute of Textiles and Clothing (ITC), The Hong Kong Polytechnic University (2018~2022)
  • Postdoctoral Fellow, Design and Environmental Analysis, Cornell University, USA.
  • Ph.D. Textiles, Merchandising and Fashion Design (Fashion Marketing), Seoul National University, South Korea.
  • M.S. Marketing (Consumer behavior), Seoul National University, South Korea.
  • B.S. Clothing and Textile (minor: Business administration), Yonsei University, South Korea.

 

Teaching Dr. Baek has taught courses such as fashion visual merchandising, consumer behavior, fashion marketing, and research methods in various universities in South Korea and Cornell University in the US, and PolyU in Hong Kong.

Research Please click here for more information about the research.
 

   

 
External service:
Editorial Board Member
    • Fashion and Textile, Springer 
    • Marketing Education Review, Taylor & Francis
    • Fashion & Textile Research Journal (์˜๋ฅ˜์‚ฐ์—…ํ•™ํšŒ์ง€)
    • International Journal of Costume and Fashion
    • Journal of Consumer Studies (์†Œ๋น„์žํ•™์—ฐ๊ตฌ)
    • Journal of Korean Society of Clothing and Textiles (์˜๋ฅ˜ํ•™ํšŒ์ง€)
Academic Board Member
    • Korea Distribution Association (ํ•œ๊ตญ์œ ํ†ตํ•™ํšŒ)

CURRENT MEMBERS

 

Zhihong Huang
PhD Student at PolyU, HK
Joined in 2019

Ying Qu
PhD Student at PolyU, HK
Joined in 2021

Haruka Zenke (์  ์ผ€ํ•˜๋ฃจ์นด)
Master Student at HYU, Korea
Joined in 2022

Bora Choi (์ตœ๋ณด๋ผ)
Master Student at HYU, Korea
Joined in 2023

Rongren Jin (๊น€์šฉ์ž„)
Master Student at HYU, Korea
Joined in 2023

Tung Yan Lee (์ด๋™์€)
Master Student at HYU, Korea
Joined in 2024

 


FORMER MEMBERS

Ms. Simran Gulati, Full-time Undergrad Student (09.2021~06.2022)

Ms. Yuwei Hong, Full-time Research Assistant (09.2021~02.2022)

Dr. Juyeun Jang, Full-time Postdoc Fellow (03.2021~08.2021)

Dr. Felix Wei, Part-time Postdoc Fellow (08.2019~12.2019)