MEMBERS – [🔴REC] Retail Experience & Consumer Research Lab

Eunsoo Baek, Ph.D.

백은수 (白恩秀)

Assistant Professor at the Dept of Clothing & Textiles, Hanyang University (2022.03~present)

Assistant Professor of Fashion Retail & Marketing, Institute of Textiles and Clothing (ITC), The Hong Kong Polytechnic University (2018.08~2022.02)

Postdoctoral Fellow, Design and Environmental Analysis, Cornell University, USA.
Ph.D. Textiles, Merchandising and Fashion Design (Fashion Marketing), Seoul National University, South Korea.
M.S. Marketing (Consumer behavior), Seoul National University, South Korea.
B.S. Clothing and Textile (minor: Business administration), Yonsei University.

Teaching Dr. Baek has taught courses such as fashion visual merchandising, consumer behavior, fashion marketing, and research methods in various universities in South Korea and Cornell University in the US, and PolyU in Hong Kong.

Research Please click here for more information about the research.

External service:

Editorial Board Member

- Fashion and Textile, Springer
- Marketing Education Review, Taylor & Francis
- Fashion & Textile Research Journal (한국의류산업학회)
- International Journal of Costume and Fashion (한국복식학회)
- Journal of Consumer Studies (소비자학연구)
- Journal of Korean Society of Clothing and Textiles (한국의류학회)
- Korean Advertising Society (한국광고학회)

Academic Board Member