MEMBERS – [🔴REC] Retail Experience & Consumer Research Lab

Eunsoo Baek, Ph.D.

백은수 (白恩秀)

Assistant Professor at the Dept of Clothing & Textiles, Hangyang University (2022~present)

Assistant Professor of Fashion Retail & Marketing, Institute of Textiles and Clothing (ITC), The Hong Kong Polytechnic University (2018~2022)

Postdoctoral Fellow, Design and Environmental Analysis, Cornell University, USA.
Ph.D. Textiles, Merchandising and Fashion Design (Fashion Marketing), Seoul National University, South Korea.
M.S. Marketing (Consumer behavior), Seoul National University, South Korea.
B.S. Clothing and Textile (minor: Business administration), Yonsei University, South Korea.

Teaching Dr. Baek has taught courses such as fashion visual merchandising, consumer behavior, fashion marketing, and research methods in various universities in South Korea and Cornell University in the US, and PolyU in Hong Kong.

Research Please click here for more information about the research.

External service:

Editorial Board Member

- Journal of Consumer Studies (소비자학연구)
- Fashion and Textile, Springer
- Fashion & Textile Research Journal (의류산업학회지)
- International Journal of Costume and Fashion
- Journal of Korean Society of Clothing and Textiles (의류학회지)

Academic Board Member