3. rented Fashion and Material self-identity [ongoing]

We investigate how rented fashion is related to material self-identity.


2. Inclusivity of Fashion Consumers [published]

We’d like to know consumers in a multi- versus mono-ethnic environment respond to the inclusivity marketing of a brand. Click here to access the article.

1. Collaborative fashion consumption [published]

We discovered how fashion rental businesses respond to consumers under Covid-19 pandemic situations. Click here to access the article.