B.A. in English Literature, Seinan Gakuin University, Japan.
Bora Choi, B.A.
최보라
Master Student (2023.03~)
Biography
B.A. in International Business Administration (Double Major: Fashion Marketing), Dongduk Women’s University, South Korea.
Rongren Jin, B.A.
金容任
김용임
Master Student (2023.03~)
Biography
B.A. in Economics, Shanghai Normal University, China.
Lin Jin, B.A.
金霖
김림
Master Student (2022.09~)
Biography
B.A. in Korean, Jiangxi Normal University, China.
Ying Qu, M.S.
屈穎
Ph.D. Student (2021.09~)
Biography
M.S. in Textile Engineering (Fashion Marketing), Xi’an Polytechnic University, China
Exchange Student, European School of Business, Reutlingen University, Germany
B.S. in Fashion Design and Engineering, (Fashion Design), Xi’an Polytechnic University, China
RESEARCH INTEREST
Her research interest is to investigate the impact of visual elements in the retail environment on consumer perception and their interactions.
Zhihong Huang, B.S.
黃志鴻
Ph.D. Student (2020.09~)
Biography
B.S. in Applied Psychology, Nanjing University, China.
RESEARCH INTEREST
Zhihong has an interest in how consumers are influenced by contextual information in product presentations. He is also fond of applying data mining techniques in consumer research.
Yvette Hong, M.A.
洪雨薇
Research Assistant
Biography
MA in Fashion Merchandising, The HK Polytechnic University
Exchange Student, Cornell University.
B.Eng in Textile Engineering & Textile Design, Donghua University.
RESEARCH INTEREST
Yvette is interested in understanding how the collective unconscious in the digital world influences customers’ choices.
Simran Gulati
Undergraduate Student
Biography
URIS Awardee 2021
B.A Hon’s in Fashion & Textiles (Fashion Retail & Marketing), The Hong Kong Polytechnic University, Class of 2018